Feedburner Accounts To Be Transferred To Google

I have not logged into my Feedburner account for a few days now. Today, when I log into it, guess what I saw?

Can you read the small print? It says, "Hey! We are moving FeedBurner accounts to Google. Learn more or Move your account now."

That statement seems to mean that Google is shutting FeedBurner down. However, that is not entirely true, your readers can still each your via your FeedBurner feed URL, such as http://feeds.feedburner.com/BobbytBloggingToAT. Google intends to support the FeedBurner feed redirection URL for as long as possible (it will be redirected to a feed hosted by Google server when your account is transferred there), but it is my view that the service will eventually be dropped.

You can click on learn more to read about the imminent changes regarding the move or you can move your account right away. To save your time, let me innumerate a few key points which average FeedBurner users like you and me are supposed to know about the move:

1. The move is primarily intended to improve the AdSense platform. Google will try to improve on FeedBurner's technologies and address its shortcomings during the move and integration of the two platforms.
2. In the future, all FeedBurner will only be a virtual entity, all its data will reside on Google's network of servers, like all its *important* assets.
3. You most probably need to move your account by February 28, 2009.
4. You will not lose any subscribers during the transition process. All feeds.feedburner.com URLs will redirect your readers to feeds hosted by Google. Your readers will continue to receive your feeds.
5. There are better algorithms at Google to more accurately calculate feed subscribers and reach than the algorithms used at FeedBurner.com
6. So far, no concrete new features will be available at feedburner.google.com.
7. The Site Stats (visitors) and FeedBurner Networks will be permanently retired.
8. You need a Google ID to manage your feeds at the new platform (get Gmail now).
   

Well, so you got some things to do after reading this post. It's weird though, why don't they do autocrated and automated move and only inform users after that? Probably it's because they just want the users to sign for a new Google ID, so as to standardize all users across the network.

Learn more about the move here.

A step-by-step tutorial on how to move your FeedBurner account, anyone?

P.S. There was a major Google slowdown and breakdown about 4PM GMT today, I wonder if it is connected with Google allocating space and resources for FeedBurner integration. Any insiders can confirm this far-fetched guess? More importantly, did you notice the slowdown?

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